Also known as SUSTAINABLE fashion, ECO fashion, or ETHICAL fashion – slow fashion is the earth-friendly and worker-friendly alternative to the disposable, labor-exploitative fast fashion of the past two decades.

People who buy slow fashion are looking for clothes that are made of high-quality natural or recycled fibers, produced in small batches by regional artisans or garment workers who receive fair compensation for the work they do. Your sales copy should provide these customers with that information, so they know your brand is sustainable and ethical.

These informed customers also understand that because they are buying an ethically- and sustainably-produced garment, it is going to cost more money and, if made to order, will take longer to ship and receive. This is another area where website copy sets customer expectations and establishes trust.

BLOG POSTS are an excellent way to generate new traffic to your website, as they can be written around keywords and phrases that will be picked up by search engines and make your shop more visible in search results – a process known as Search Engine Optimization (SEO). They also offer immediate informational value to your customers in the form of style advice, garment care tips, seasonal wardrobe transition ideas, and much more.

EMAIL NEWSLETTERS keep your customers informed and engaged with your business. By putting your brand name in a potential buyer’s inbox on a regular basis, you stay relevant and are more likely to be the brand they think of when they are looking to make a fashion purchase. Emails are also the best way to notify customers of sales, new inventory, and restocks of popular items.

ITEM DESCRIPTIONS should never been overlooked! While things like blogs and newsletters bring people to your store, it’s the descriptions that actually make the sale. I have seen so many online boutiques that do not even have item descriptions – and yet 87% of customers consider this information to be extremely important when making purchasing decisions. That’s 87 out of 100 sales that you could potentially LOSE from not having solid item descriptions!

ABOUT PAGES and other general website content that only needs to be written once are a great place to employ a fashion copywriter, since it’s a one-time investment that helps to build a relationship of trust between you and your customers. People like to know who they are giving their business to, and the text on your website is your one chance to let potential buyers see who you are and what matters to you. This is particularly important for boutiques that cater to conscious consumers – they want to know what your company ethos is, where you source your materials, and what your supply chain looks like.

FIRST, we have an initial consultation call (10-15 minutes), during which we discuss your brand identity and sales goals, and I give you some ideas for copy that will get you to those goals.

SECOND, I create a proposal that outlines the types of copy that your brand needs, along with completion deadlines and prices per item. You review the proposal, let me know if you have any adjustments you would like to make, and then I send you an initial invoice for the project.

THIRD, after I receive 50% of the invoice total to secure your position in my work queue, I start writing the copy. At any point during the process, you can reach out to me for a status update, suggestion, or adjustment- things change, so I’m dedicated to remaining flexible.

FOURTH, I send you the first draft by the deadline listed on the invoice. You will have one week (if you need additional time, let me know) to review them and notify me of any changes or corrections. After I receive your notification of changes, I make the adjustments to the draft.

FIFTH, you receive the final invoice for the remaining balance. Once I receive the remainder, I send you the final draft that includes any changes you requested. At that point, your project is complete, and you can look forward to increased sales and web traffic.

SIXTH, if you would like to provide me with a review or testimonial, I would love to receive your feedback! And of course, I will look forward to working with you again whenever you need more copywriting.

YES, I am always open to taking editing jobs – fashion or otherwise.

PROOFREADING is for documents that are solid on content and structure, but need a bit of help in the areas of grammar and mechanics. While there are a lot of great programs for spellcheck and catching grammar errors, they have a much higher rate of failure (and can even create new issues within the text) than a professional proofreader.

EDITING is for people who lack confidence in their writing ability, are not native English speakers/writers, or who otherwise need someone to do a significant amount of rewriting and rearranging. When I edit documents, I include comments, suggestions, and revisions that go beyond just catching errors. If you aren’t sure that your text says what you want it to say, then you need an editor.